Ukrainian music used in David Beckham’s new commerical

David Beckham, style aficionado, has launched a new grooming line called ‘House 99’. Although Beckham having a grooming line is not that surprising, the choice of music used was a pleasant surprise. His launch commercial features music from DakhaBrakha, a world-music quartet from Kyiv, Ukraine.

For more on DakhaBrakha, check out their Tiny Desk Concert from NPR Music below, or visit their website.