Apple’s latest commercial may feel a bit familiar to those who have travelled within Ukraine.
In the new ad “Roll,” we see a skateboarder walking through a crowded train station. That train station(s) is Kyiv’s Central Railway Station and Zoloti Vorota metro station. He pops in a pair of AirPods, browses through a list of Apple Music selections — landing on “Misbehaving” by Labrinth — on his Apple Watch and presses play.
The ad turns into a type of dream sequence, with the skateboarder turning the train station into his personal playground, weaving through the crowd performing stunts, tricks and causing explosions to the beat of the music.
The ad “Roll” was first aired during the company’s product unveiling bonanza on Tuesday. Like other recent Apple commercials, the latest Series 3 spot features an upbeat track and high production value, with the device itself receiving only minimal screen time.